This is an article of a dear friend of mine that was honored for his achievements:
American Marketing Association Honors Terralever for Web Advertising Creative and Online Marketing
Interactive marketing agency Terralever recognized by national association AMA four years in a row for client campaigns, results.
Tempe, AZ (PRWEB) June 17, 2009 -- Terralever, a leading interactive marketing agency, was awarded two awards from the American Marketing Association (AMA) on Wednesday, May 27th. Terralever received the AMA Spectrum award in two categories: "Best Web Advertising Creative" and "Best Existing Product Marketing Campaign."
The awards recognized Terralever for its online marketing campaigns developed for two of Red Bull North America's top internationally known events: Red Bull Flugtag and Red Bull Soapbox Race. This is the fourth consecutive year that Terralever has been recognized by the American Marketing Association for its client work.
Best Existing Product Marketing Campaign.
We're especially proud of the wins in these two categories as they highlight the importance of solid creative as well as the strategic concepts behind an entire online marketing campaign
Receiving recognition from our peers in the marketing community is one of the ways we define success at Terralever; it feels great to know that our work is critically evaluated and recognized by an organization for which we have great respect.
In the comprehensive online marketing campaign for Red Bull North America, Terralever designed and developed the Flugtag web site, which included a video-flash player and an interactive newsfeed. Also included in the campaign was the Flugtag game, online banner advertisements, email marketing and various interactive online applications for Flugtag.
The interactive banner campaign included advertisements for both Red Bull Flugtag and Red Bull Soapbox Race. Terralever's strategy was to conceive, design and implement banner ads that were highly interactive allowing the user to engage with the brand and gain a better understanding of what the events were about. The campaigns successfully drove traffic and event awareness to new highs, which resulted in record attendance levels at the events. You can interact with the banner ads at http://www.tinyurl.com/nrec88.
"We're especially proud of the wins in these two categories as they highlight the importance of solid creative as well as the strategic concepts behind an entire online marketing campaign," said Andrew Richter, Managing Partner of Terralever. "Receiving recognition from our peers in the marketing community is one of the ways we define success at Terralever; it feels great to know that our work is critically evaluated and recognized by an organization for which we have great respect."
Red Bull Soapbox Race is a national non-motorized racing event that challenges both experienced racers and amateurs alike to design and build outrageous, human-powered soapbox dream machines and compete in a timed downhill race.
Red Bull Flugtag, which means "Flying Day" in German, challenges teams of volunteers to build human-powered flying machines and pilot their crafts off the end of a 25-foot ramp in hopes of achieving flight.
The American Marketing Association's Phoenix Spectrum Awards, now in its seventh year, honors professionals from large and small companies across diverse industries in Arizona. The association is one of the largest marketing-related organizations in the state.
Terralever's work for Red Bull Flugtag USA and Red Bull Soapbox Race USA can be found online at www.redbullflugtagusa.com or www.redbullsoapboxusa.com.
About Terralever:
Terralever is an award-winning interactive marketing and technology services firm that delivers online solutions for growing mid-size to Fortune 2000 companies. Headquartered in Tempe, Arizona, with offices in Tucson and Los Angeles, the growing firm specializes in online marketing strategy, Web site design and development, rich internet applications, search engine optimization and email campaigns. For more information, visit http://www.terralever.com.
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