Online marketing is easy and efficient and can provide Namibian business with the much-needed exposure for their products and services at a cheaper price.
Info Africa Media, a company that provides Information and Communication Technology (ICT) and Multimedia Solutions, uses this tool to market itself regionally and internationally and in so doing improved its business dramatically without spending too much, said the company’s managing director, Maxwell Rigava.
He said the company realised how efficient and easy online marketing can be and decided to introduce the concept to Namibian businesses, so that they too can reap the benefits of cost-effective marketing.
“Online marketing helps you to do away with legal and professional services, travel expenses and the charges to market for a stipulated period in journals, newspapers or magazines. This allows for higher profit margins. Since your costs are low, you can make more profit from sales. Off-line advertisements costs can burn a hole in your pocket whereas online you can submit free ads, do ad swaps with e-zines or use pay per click search engines,” Rigava said.
Info Africa Media’s services include IT management consulting, research services, application outsourcing and web design and development. The company also offers businesses the opportunity to get listed on a special companies directory on its website.
“Our website’s search engine ranking is very good, that makes it almost guaranteed that a potential investor or visitor will find the website. Our expansion plan into the region is underway with plans of expanding to countries like Nigeria, Angola, Botswana, Zimbabwe, Zambia and South Africa within the next two years,” said Rigava.
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