by Marimar McNaughton
Thursday, July 16, 2009
With room occupancy numbers showing a steady decline for the sixth consecutive month, members of the Wrightsville Beach Tourism and Development marketing committee are resorting to online social networking programs to cross pollinate the marketplace. Successfully navigating those channels is the challenge of Vice President of Marketing for the Wilmington Cape Fear Coast Convention and Visitors Bureau, Lee Nettles, who received input on July 14 from committee members John Andrews of South Beach Grill, Anne Marie Hartman of the Holiday Inn Resort, Jason St. Clair of the Blockade Runner Resort, at-large members Karen Traina and Cindy Jupp, and committee chair, alderman Lisa Weeks.
A presentation by Crosscom president Don Shin also shed some light on the subject. Shin endorsed Web 2.0, a philosophy of interconnectedness that engages sites and users in dialogue with one another. In a Zen approach to marketing the consumer becomes the marketing tool by actively providing fresh content: video and photographs on YouTube and Flickr, and text posts on social networking portals like FaceBook and Twitter.
Shin proposed vendor-driven RSS feeds streaming event updates, vacation packages and special rates and discounts directly from the Wrightsville Beach Web site to the online registered fan base with URL links and bookmarks that can be easily exported to individual accounts. In the future, Shin sees a potential for uploading content from mobile devices.
Rest of article found at: http://www.luminanews.com/article.asp?aid=4617&iid=175&sud=30
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