A few days ago, I offered to perform a SEO analysis on the website of one lucky winner– something at BlitzLocal that we normally charge between $6k-10k to do. There were 23 responses and I’m choosing BusSongs.com, which is by Keith Mander, a current Facebook employee and ex-Googler (not to be confused with the other Keith that blogs here). Let’s first start with an assumed goal of the site– to make money from ads, as there are no products to be found. Keith is using 4 cleverly-placed Google AdSense units on each page, in addition to serving ads via Google Ad Manager (GAM)– a product that kills OpenAds and will be merged into DART DoubleClick (that’s the subject of another post). Notice how the links on the left blend in well with the orange. The site has a Google Toolbar PageRank of 4 and a MozRank of 4.58– moderate juice is flowing to the site. The MozRank, as developed by SEOMoz is a more accurate view of link juice that is flowing, as the toolbar PR is rarely updated, plus there’s a huge difference between a low 4 and a high 4. valen_99bottles_1-1This nice level of juice flows through the rest of the site nicely, allowing 3,130 pages to be reported indexed by Google, such that even lower level pages are getting crawled and are ranking. Site that have a low homepage PR peter out quickly– there’s not enough juice left by the time the bot gets to the pages that are 3-4 links away from the homepage, so they don’t get indexed. To validate, just go to one of the lower level pages, grab a paragraph of text (maybe 15-20 words) and paste the whole thing right into the search box. That will let you know what’s being indexed. Found:
http://bx.businessweek.com/internet-marketing/dennis-yu-online-marketing-blog-i-will-do-a-seo-analysis-of-your/1125741205732724218-39978bc130fc6012be89fb8c5fc7d90a/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment