Online marketing helps industrial MRO supplier see 39% sales increase

In the current economic climate many industrial businesses are struggling to make ends meet, but at least one provider of industrial supplies saw its revenue rise thanks to online marketing.

DrillSpot.com, an online retailer which specializes in industrial maintenance, repair and operations (MRO) supplies, says it saw its July sales increase over 2008 on the back of its online marketing campaign.

In addition to starting a Twitter account, the company has been using search engine optimization (SEO), targeted pricing and other online marketing tools to help increase their sales from $668,069 last July to $925,802 last month - a 39 percent increase.

This is not the first company in the industrial field to use SEO and online marketing to see an increase in sales despite the economic downturn.

Last month BtoB magazine noted that Airgas Specialty Products, a distributor of medical and industrial gas, was using online marketing to increase the visibility of their niche product.

The use of online marketing in the b2b industry is expected to continue to increase in the coming years. A study earlier this year from SVM E-Business Solutions found that almost half (48 percent) of industrial marketers planned to increase their online marketing budgets this year.

Posted via email from Yellow Door Media