Largest Independent Credit Reporting Site Will Use Omniture SearchCenter and Omniture SEM Consulting Services to Scale Paid Search Campaigns, and Omniture SiteCatalyst to Measure User Activity and SEO Efforts
By Marketwire .
OREM, UT -- (Marketwire) -- 09/08/09 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that CreditReport.com, one of the largest independent credit information sites, has selected Omniture SearchCenter, Omniture SiteCatalyst and Omniture SEM Consulting to help drive more orders of credit reports on its Web site. CreditReport.com will use Omniture to manage and optimize paid and natural search campaigns in a single platform.
"As we increased the depth of our paid search campaigns, we needed the right products and services that would make our search engine marketing more efficient going forward," said Bruce Cornelius, chief marketing officer, CreditReport.com. "One reason we were attracted to SearchCenter was its ability to integrate paid search, SEO and analytics. Paid search and SEO affect all other marketing channels and Omniture products help us to better understand those interactions and optimize our search marketing in a more holistic manner."
Using SearchCenter and Omniture's SEM Consulting team, CreditReport.com can analyze the profitability of paid and organic traffic across multiple engines with a high level of automation and transparency. CreditReport.com will use Omniture SiteCatalyst to measure user activity on the site, such as visitors' click paths and the pages they spend the most time on. CreditReport.com will also use Omniture SiteCatalyst to optimize its SEO efforts and will view natural search data alongside paid search data from SearchCenter in one integrated report.
"As consumers turn to the Web for more and more of their financial needs, online service providers like CreditReport.com are recognizing the importance of being able to connect their paid search data with online analytics to provide a more optimized online experience for customers," said Matt Belkin, general manager of SearchCenter for Omniture. "Omniture SearchCenter and SiteCatalyst will help CreditReport.com effectively scale both paid and natural search campaigns, resulting in increased site traffic and conversions."
Omniture SearchCenter and Omniture SiteCatalyst are part of the Omniture Online Marketing Suite(TM), an integrated suite of applications that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
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