Increased marketing and educational support boost performance for broker dealer,
advisors and credit union partners
SAN DIEGO--(Business Wire)--
CUSO Financial Services (CFS), LP, a full-service broker dealer and Registered
Investment Advisor that provides customized investment and insurance solutions
to the credit union industry, recognized its top investment advisors and
programs for their sterling successes in 2008 at the CFS Annual User Conference
and awards luncheon at the Manchester Grand Hyatt in San Diego. Despite the
economic difficulties in the past year, these "pacesetters," as they are
referred to by CFS, managed to produce top results and many record-breaking
months. According to the company, with so much disruption in the financial industry and
many large firms with tarnished reputations, investor clients have taken a
"flight to quality," foregoing brand names for advisors they trust. Stability
and education have become increasingly important to investors. CFS responded to
this situation with increased online marketing support for advisors and new
educational workshops for investors. As a result, more than 35 CFS-affiliated investment advisors had their best
months ever, and the top rep did nearly $300,000 in GDC (gross dealer
concession) in one month, which is one of the top five highest single month
earnings in CFS history. CFS recognized a total of 71 representatives at its
user conference with Gold, Silver and Bronze Pacesetters awards, indicating they
had met CFS`s highest production standards. The company awarded 23 Bronze
Pacesetter awards to advisors who generated between $350,000 and $450,000 in
Pacesetter production last year. There were 21 Silver Pacesetter award winners
for advisors who generated between $450,000 and $575,000 in Pacesetter
production. Lastly, 27 of the company`s top Pacesetters achieved Gold status,
generating more than $575,000 in Pacesetter production. The rep with the highest
production credits was Kevin McDermott from Citadel Credit Union in
Pennsylvania, who earned approximately $1.5 million in Pacesetter credits. "Top
Rep of the Year" was awarded to Brad Sova of DFCU Financial Credit Union in
Dearborn, Michigan. "Our advisors have weathered a `perfect storm` in terms of the markets and the
world economy," said Valorie Seyfert, president and CEO of CUSO Financial
Services. "Their commitment to professionalism through this challenging
environment has earned them respect as seasoned advisors, resulting in the
business success they deserve. CFS partners with every one of our credit unions
to provide the best technology, capabilities and support we can, so we`re just
as excited about their successes as they are." CFS has a longstanding reputation for investment program support, particularly
in the technology arena where the company`s proprietary web-based data
management system, dataVISION is considered by many as one of the best in the
industry. Two new online tools were added or enhanced this year to better
support advisors, the Marketing Awareness Center with personalized workshops
tailored to member life stages, and the Marketing Exchange with customizable
marketing campaign templates. These tools help advisors tailor their promotional
and educational materials to suit their member demographics while also
increasing their own efficiency and decreasing costs. "We`re proud that many of them went the extra mile and took advantage of our
support tools to better serve their clients. They serve as testament that our
expanded support had a positive impact for investment programs, advisors and
members. It`s rewarding to know our programs help advisors and investors
succeed, and we plan to continue our efforts," said Seyfert. About CUSO Financial Services, LP Established in 1997, CUSO Financial Services, LP (Member FINRA/SIPC) is
headquartered in San Diego and has more than 120 credit union users, including
25 of the top 100 credit unions in the country. With branch offices located
nationwide, and more than 350 licensed representatives, CFS is a full-service
broker dealer and Registered Investment Advisor offering customized investment
and insurance solutions to credit unions. For more information, call
858-530-4400 or visit www.cusonet.com. Similar services are provided to
community banks and the independent channel through a sister broker dealer,
Sorrento Pacific Financial LLC (Member FINRA/SIPC) and its Partnervest division:
www.sorrentopacific.com. Clearpoint Agency
Beth Walsh, 858-724-2500 Copyright Business Wire 2009
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