YellowDoorMedia: Marketing With New Media

The marketing world has rapidly changed, and the methods being used to reach out to and interact with customers.

By DB Cooper

Marketing via New Media

The marketing world has rapidly changed, and the methods being used to reach out to and interact with customers has quickly become more effective and far reaching. As traditional media gradually disolves into the historical past with its modest regional demographics organizations are expanding their reach to national and global with the power of "New Media"

In today’s new media advertising world that relationship between you and your customers is called ‘engagement’. In just the recent past the only time you could engage your potential customers was long after your marketing was completed, spent or expired using tradition media outlets and soon discovering that the cost didn't meet the benefit.

The marketing world has rapidly changed, and the methods being used to reach out to and interact with customers on a global scale have become increasingly more effective and interactive. Many times reaching customers that would have never been developed or touched by traditional media outlets.

While traditional print media still exist, new media channels such as MySpace, Facebook, YouTube, Twitter, email advertising, blogs and electronic news grabbed the marketing world by storm.

Today’s business must examine the cost effective interactive marketing opportunities beyond websites, including electronic news, RSS, blogs, vlogs, forums, e-mail campaigns, social networking, online communities, podcasts, mobile computing, and even virtual reality. In addition, business need to study the implications of its own “social media” and marketing with its existing and future customer. These new medias allow consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods, services and information via the digital world.

Advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. Advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. With new media marketing outlets, like Black Hills Today, you will produce and monitor news, products and events that will keep you in direct contact with your customers.

One of the primary arguments to promote New Media Marketing is the premise that traditional media doesn't engage the customer. Engagement being the "Keyword" for new media also known as web 2.0. Engagement i.e. formats that allow the customer to forward, comment, interact and participate with the content.

Are you ready to advance your business into today’s world of new media communications? Is your company still working in the historical past of traditional media or afraid to become involved or ill informed of online marketing strategies with "New Media". If yes, then you need to contact us and set up your personal new media account today.

New Media Marketing is most effectively implemented by Internet-driven technology. Black Hills Today is and has been on the forefront of developing many of these technologies and techniques with new media marketing on a regional, national and global scale. Whether it is corporate blogs, RSS, Video or Audio podcasting, global news syndication and viral marketing Black Hills Today has the experience to help you launch into the New Media world online. We can assist you and your organization in answering these basic new media marketing questions.

1. How does Twitter effectively develop a new customer base?
2. What is RSS and how can it most effectively be used for my organization.
3. Why is viral marketing important in today's world and exactly how do I do that?
4. Is a podcast or vlog really important to my company and how can I most effectively manage this?
5. Does the cost vs benefit meet my corporate needs.
6. Can I do this or do I need to hire someone?
8. Isn't YouTube just for teenyboppers?
9. What kind of time management problems does this create?
10. How educated do I have to become to manage or develop a new media presents online?