Wednesday, 30 Sep 2009 11:22
Online marketing expenditure overtook TV ad spending in the first half of the year, new research reveals.Data from digital marketing trade body Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre indicates that web marketing spend grew to £1.75 billion during the six-month period.This equates to a 4.6 per cent increase on the previous half-year and now means internet advertising has a record market share of 23.5 per cent.Guy Phillipson, chief executive of the IAB, said that the figures - achieved in a challenging economic climate - beat all expectations."Online display has performed notably well against its peers in TV, print and radio despite more than £1.5 billion being wiped off the advertising industry," he explained, before adding that marketers continue to recognise the value of e-marketing.Earlier this month, the head of research at the Chartered Institute of Marketing, Mark Stuart, called marketing "the engine" that powers business.Interested in having a DirectNews news feed on your website?
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