COC hosts small biz marketing boot camp Oct. 14

Source: College of the Canyons
Posted: Oct. 1, 2009 3:30 p.m.
POSTED Oct. 1, 2009 10 p.m.

The Small Business Development Center (SBDC) Technology Advisory Program is headed to Santa Clarita on Oct. 14 to bring the latest and greatest advances in online marketing technology to regional small businesses.

Hosted by the College of the Canyons Small Business Development Center, the 2009 Online Marketing Boot Camp will concentrate on all aspects of online marketing, with in-depth training on email marketing, website design, search engine optimization and keyword advertising.

Participants will experience hands-on exercises and real-time demonstrations of the technologies being taught.

"The city of Santa Clarita recently compiled a needs assessment from the perspective of the business community at an economic town hall meeting, which surveyed more than 200 attendees," said SBDC Director Steve Tannehill.

"The number one response called for training for small businesses to use the Internet and online technologies to drive sales. This program is an answer to that call."

Patrick Cook, director of the SBDC Technology Advisory Program, said he has found that many non-technology-based entrepreneurs are out of their comfort zone with newer technology, and therefore avoid it.

"Every business needs to know how to leverage these marketing tools," Cook said.

"We had some extraordinary feedback regarding the usefulness of our events in Northern California last summer and look forward to our Valencia workshop where participants will actually be producing marketing content for their business."

The business application for the Online Marketing Boot Camp ranges from service industries and professional services to light, high-tech manufacturers and restaurants.

The program, which is updated annually to weave cutting-edge innovations into the curriculum, has captured international business audiences. In previous years the Boot Camp has been taught as far away as New York, Puerto Rico and China.

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