Companies Named from Field of More Than 7,000 ExactTarget Clients Worldwide
INDIANAPOLIS--(Business Wire)--
On-demand email and one-to-one marketing solutions provider ExactTarget named
the industry`s top eight email marketing programs today with the 2009
Subscribers Rule Awards. Selected from nominations from ExactTarget`s more than 7,000 clients worldwide,
the annual Subscribers Rule Awards recognize the industry`s top email marketing
programs for their commitment to honor customer preferences, improve
subscribers` lives and for delivering relevant content. This year`s award winners include: DriveTime (Email Program of the Year) - Launched Web-based triggered email lead
nurturing campaign Mighty Interactive (Reseller Partner of the Year) - 7-year ExactTarget partner,
Gold-Level reseller Aspen Marketing E-Strike (Embedded Partner of the Year) - Embedded email
platform for auto dealers Archstone (Communication & Content Relevance) - 6-week automated, personalized
drip campaign Finish Line (Behavior and Data Relevance Award) - Increased sales with abandoned
cart program Scotts Miracle-Gro (Channel Preference Award) - Powers lawn care updates in
email and text messages Papa John`s (Permission based List Growth Award) - Increased email subscribers
with social media Massage Envy (Improving Lives Award) - Used testing to increase open rates for
cancer fund raiser The awards are the namesake of ExactTarget`s Subscribers Rule philosophy that`s
aimed at educating marketers on the importance of respecting subscriber
preferences when sending marketing messages. The Subscribers Rule philosophy
consists of three simple tenets: * Serve the individual * Honor their unique preferences with regard to communication, content,
frequency and channel * Deliver them timely, relevant content that improves their lives "This year`s field of Subscribers Rule Award recipients represents the best in
the one-to-one marketing industry," said Scott Dorsey, chief executive officer
for ExactTarget. "By pairing the Subscribers Rule philosophy with ExactTarget
technology, these world-class marketers have set the standard for others to
follow." Companies received their awards on the main stage of ExactTarget`s annual user
conference Connections `09, the world`s largest gathering of on-to-one
marketers. More than 1,300 are attending the three-day conference in
Indianapolis that features addresses by three-time New York Times bestselling
author Malcolm Gladwell, academy-award winning actress Marlee Matlin and nearly
30 interactive breakout sessions ranging from emarketing best practices to
building multichannel marketing campaigns. For the latest news and announcements from ExactTarget`s Connections `09, visit
www.Connections09.com. About ExactTarget ExactTarget is a leading global provider of on-demand email and one-to-one
marketing solutions. The company`s software as a service technology provides
organizations a single platform to connect with customers via triggered and
transactional email, integrated text messaging, voice messaging, landing pages
and social media.Supported by collaborative global services teams, ExactTarget`s
technology integrates with more sales and marketing information systems than any
other in the industry, including Salesforce.com, Microsoft Dynamics CRM,
Omniture and Webtrends among many others. ExactTarget`s software powers
permission-based multi-channel communications for thousands of organizations
around the world including Expedia.com, Aurora Fashions, Papa John`s,
CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home
Depot, Liberty Mutual Group and Wellpoint, Inc. For more information, visit
www.exacttarget.com or call 1-866-EMAILET. Media:
ExactTarget
Mitch Frazier, 317-275-5034
mfrazier@ExactTarget.com
or
Dittoe PR for ExactTarget
Lauren Sanders, 317-202-2280 X 10
lauren@dittoepr.com Copyright Business Wire 2009
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