As everyone knows, the Internet has become the primary marketing tool for businesses operating in a wide range of industries. Companies now rely on the Internet as a means to launch marketing campaigns; win business from prospects; share information about their products and services; release company news; and perhaps most importantly to communicate with, and carry out transactions with customers. The challenge, though, is how to gain high ranking on the leading Internet search engines, so that customers and prospects can find information about your company and its products quickly and easily. It’s been said that if your Website doesn’t rank on the first one or two pages of theGoogle ( News - Alert) search results, “you might as well not even exist.” But as many businesses have found, trying to build rank “organically” on the Web can be tedious, time consuming and costly. It can take months or sometimes years for a company to build-up enough content on its Website and optimize it well enough to the point where it finally ranks on the first page of the Google or Yahoo Search results. And by then your competitors could have already clobbered you.
On the other hand, “paid click” advertising is immediate, but brings its own sets of problems, including keyword bidding wars, click fraud by botnets, and collusion. What’s more, a sizeable majority of clicks on paid search ads aren’t even made by first-time visitors -- which not only defeats the purpose but drives up the cost of the program. Many business owners have expressed frustration that their paid click ads are not delivering adequately and are taking up too much of their online marketing budget. Thus they are looking for more cost-effective ways to generate revenue online. But there is an alternative way to achieve effective search engine marketing -- without the high cost and waste that are inherent in paid click advertising. During the recent free webinar, “Partnering to Optimize Search Engine Marketing - Reducing Paid (News - Alert) Ad Click Fatigue,” Rich Tehrani, CEO of Technology Marketing Corporation, discussed how relevant news can be used as a successful driver for high -- even top -- organic results on the major search engines, in addition to building brand recognition and credibility in your market. Tehrani discussed the advantages of partnering to optimize search engine marketing; the benefits of viral content spreading and cross-linking; why news draws traffic to your Website; as well as what contributes to “Paid Ad Click Fatigue” and how the cure to this fatigue works. To access a free copy of the archived version of this informative webinar, click here.
Patrick Barnard is a contributing writer for TMCnet. To read more of Patrick’s articles, please visit his columnist page.Edited by Patrick Barnard
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