IAB website gives online marketing insight

Thursday 08 October 2009

The Internet Advertising Bureau (IAB) has launched a new website designed to educate consumers about internet marketing.

Entitled Your Online Choices, the portal focuses on behavioural advertising, giving people insight into the practice and access to information about complaint procedures and how to opt out.

The IAB's Good Practice Principles, which are adhered to in the UK by Google, Yahoo! Network, Microsoft (Atlas Technology) and AOL Advertising among others, are available on the site as a guide for what consumers should watch out for, while there is also a list of tips about privacy on the web.

"Users can visit the site to find out more, get advice and, if they don't want more relevant advertising, to opt out of the businesses that are complying with the IAB's Good Practice Principles," said Nick Stringer, the IAB's head of regulatory affairs.

The announcement was made as online privacy moved up the agenda in the press, following reports of a widespread phishing scam affecting thousands of email addresses across a number of the world's biggest webmail providers.

As a B2C and B2B internet marketing agency, Silverbean provides a range of marketing services specifically tailored for your business. To learn more about what Silverbean can do for you, call 0191 406 1200 and ask for Neil.

Posted via email from Yellow Door Media