Oct 7 2009 by David R. Jones, Daily Post
A MASTERCLASS for some of North Wales’ leading record labels was held in Caernarfon to help them to learn more about online marketing strategies.
Companies including Sain Records, Aran Label, Label Abel, Rhys Mwyn Management, Sbrigyn Ymborth Label and Les Cousins Music and Records took part in the session hosted by the Welsh Music Foundation at the Galeri creative arts hub.
Carl Morris, of social media strategy company Native, offered tips on how companies could maximise their artists’ online presence and connect with fans through social media.
Dafydd Roberts, chief executive of Wales’ largest record label Sain, was keen to explore new online opportunities to maximise his company’s reported 20% sales increase in downloads.
He said he found the session to be a useful overview before starting a Knowledge Transfer Partnership with Bangor University which will see the company taking on an online producer to focus on its digital marketing and sales strategy.
Mark Pavey, of Llandudno-based Les Cousins Records, said the session was valuable in preparing online content and techniques to compliment launch of a new album.
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