Online Marketing - A must, not an option

One great outcome of today's healthy competition among the telecommunication service providers in Sri Lanka has been the fast and deep penetration of Internet usage not only into the main cities but also into suburbs and villages. It is becoming increasingly evident that this convenient access to information is not only helping customers to make wise purchase decisions, it is also opening up a new channel for Sri Lankan companies to promote and distribute their products and service offerings. However it is still a big question as to whether Sri Lankan companies are fully geared to capitalize on this new marketing opportunity.
Due to lack of awareness of the power of online marketing and the lack of readiness in implementing the strategies in this area by a vast majority of both big and small companies in Sri Lanka, a big vacuum is currently being created in the market in terms of customer expectations and market delivery.

As an initiative towards narrowing this gap in the market, a workshop on e-Marketing is being organized by the Asia Marketing Association. This one day workshop will cover 3 key areas: Web Site Marketing, Email Marketing and Search Engine Marketing in 3 sessions. No prior knowledge on Internet marketing is expected from the participants as the workshop is designed for beginners as well as experienced online marketers. The workshop is specifically designed for both senior and junior managers/executives of big and small business organizations.

This will also be a fine opportunity for marketing and IT students who wish to pursue their careers as eCommerce and eMarketing professionals.

The workshop will be held on Saturday, 17th October 2009, at the Park Premier Conference Hall at Excel World, Colombo 10. After the workshop, the participant will be guided to obtain the "Certified eMarketer (CeM)" status, one of the world's most recognized eMarketing qualifications. This certification is offered by the eMarketing Association (USA) upon meeting certain criteria and passing online exams. eMA (USA) is the world's largest association for Internet Marketing with over 10,000 marketing professionals, members from over 45 countries.

The workshop will be facilitated by Mr.Suranga Priyashantha, who has over 5 years of experience in the field of eCommerce and eMarketing. He currently works as the Assistant General Manager (eMarketing) of Roomsnet International Pvt Ltd, which is a global eCommerce company based in Sri Lanka.

He is a Certified eMarketer and also holding a B.Sc. special degree in Marketing Management, the Post Graduate Diploma in Marketing offered by CIM (UK) and the Graduate Diploma in IT offered by BCS (UK). He has also participated in some of the world's most recognized eMarketing conferences such as "Search Engine Strategies" held in New York in 2006 and 'Technology for Marketing and Advertising' in London in 2007.

Posted via email from Yellow Door Media