5 ways to add zest to your email message

November 1st, 2009, 10:00 am · Post a Comment · posted by Jon Lansner

Remember email, the once hot-new-thing in communications and marketing? Charles Harris of Coast 2 Coast Experts in Irvine — who’s done marketing for the likes of the Anaheim Ducks and Experian — had a few thoughts …

A client’s email marketing campaigns had problems. Specifically, the client was not happy with the open rates – better known as, “how many people who actually received the email and took the time to open it.” They were turning to us for help in “fixing the problem”.

This is a pretty common occurrence for businesses and organizations today. More leaders know they need to take the plunge with online marketing, search and social media. However, they do not yet have all the skills to manage the process. In any medium you must first listen before you run. By having a small open rate, the clients message was not being heard. Consider these tips:

1. Listen, really, listen to what your current customers needs are.
2. Also, listen to what is being said in the online marketplace. What are the trends, issues and opportunities?
3. Master the technology you are using and make it work for you. Don’t start using something because it is the flavor of the month
4. Measure, measure, measure. The days are over that you produce work and hope for the best. Benchmark your efforts and track all impact. From driving visitors to your web site to orders or engagement. You need to benchmark and measure a campaign’s effectiveness.
5. Experiment. Try new ways to improve your results. We are in an age when everyone is learning. I have not seen a definitive book about “How To …” for everything online. Tweak this — and move that — in order to find your best chances for success.

Posted via email from Yellow Door Media