Online marketing set for further growth in 2010

Monday, 16 Nov 2009 13:13

Some 94 per cent of marketers have predicted that online marketing spend will grow in 2010, according to the European Interactive Advertising Association Marketer's Internet Ad Barometer.

This comes after 83 per cent of firms increased web advertising spend this year.

Indeed, the next two years promise much more for the industry, with marketers predicting a 7.6 per cent year-on-year rise in internet advertising spend next year and a sharper increase of more than 15 per cent in 2011.

Mobile marketing is also becoming more popular, with the survey indicating that it is the category to watch over the coming months.

Some 33 per cent of organisations questioned for the research said they are already incorporating mobile into their overall advertising strategies, while 19 per cent claim that their use of mobile phone marketing is on the up.

Earlier this month, the Guardian reported comments from Mobile Marketing Association chairman Russell Buckley, who said that the growth of mobile advertising may be outpacing that of the online market.

Interested in having a DirectNews news feed on your website?

Posted via email from Yellow Door Media