NEW YORK, Nov. 6 /PRNewswire/ -- Orange Advertising Network, a leading advertising sales house in Europe, launches today in the US and Latin America to provide a complete portfolio of online marketing solutions.
With more than 20 top Hispanic premium publishers, a US/Latam audience of 21 million unique monthly users and a global reach of 343 million unique monthly users, the Orange Advertising Network offers advertisers in the Americas the ability to target audiences through a wide variety of tools such as site specific placements, run of network, category affinities, customized branded entertainment, direct response, and international solutions.
In addition to offering widespread reach, the Orange Advertising Network operates a transparent network to ensure advertisers have control over the sites where their brand is present. Partnerships with premium publishers ensure well targeted and carefully segmented placement and Orange’s experience in portals, content creation and social media brings a creative approach.
"We are very excited to extend the Orange Advertising Network to the Americas," said Luc Tran Thang, VP Advertising, Orange. "Both the US Hispanic and Latin American markets represent tremendous potential in terms of online advertising growth. We believe the distinct elements of our offering will make us a preferred communications partner of most for the majority of online advertisers in the region."
"Our advertisers will know exactly where their campaigns will run," said Marta Martinez, CEO of starMedia. "We’ll be a ’transparent network,’ something that is not very common in most of the Ad Networks’ offerings these days. Our experience in account management, reporting, targeting capabilities and premium content will create a valuable and effective offer for advertisers deciding to take more of their marketing budgets online."
The heavily trafficked starMedia portal will be also part of the Orange Advertising Network offering.
Among its exclusive premium publishers, Orange Advertising Network will integrate leading properties such as Spil Games, the global leader in online gaming.
"Working with the Orange Advertising Network offers a great opportunity to reach out more to our Spanish-speaking audiences in the Americas with relevant and targeted advertising campaigns from premium advertisers," said Peter Driessen, CEO, Spil Games.
El Mundo online, one of the biggest newspapers in Spain, will be another exclusive partner of the Orange Advertising Network. With an audience of more than 4.5 million users in Latin America and its newly launched Americas version, El Mundo has already became one of the leading news sites in the region.
With today’s launch, Orange Advertising Network continues its international coverage expansion, with the ability to target online ads in 60 countries, reaching 343* million unique users. Orange is Europe’s second largest broadband internet provider and the Orange Advertising Network reaches 55%* of all European internet users.
For more information please visit: http://www.orangeadvertisingnetwork.com/americas
*Comscore, Sept. 2009
About Orange
Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. With 126 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates. At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (38.1 billion euros for the first nine months of 2009) and at 30 September 2009, the Group had a customer base of almost 190 million customers in 32 countries. These include 128.8 million mobile customers and 13.4 million broadband Internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number two provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
The Group’s strategy, which is characterized by a strong focus on innovation, convergence and effective cost management, aims to establish Orange as an integrated operator and benchmark for new telecommunications services in Europe. Today the Group remains focused on its core activities as a network operator, while working to develop its position in new growth activities. To meet customer expectations, the Group strives to provide products and services that are simple and user-friendly, while maintaining a sustainable and responsible business model that can be adapted to the requirements of a fast-paced and changing eco-system.
France Telecom (NYSE: FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information: www.orange.com, www.francetelecom.com, www.orange-business.com
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited, Orange France or France Telecom.
About starMedia
starMedia is part of Orange Spain, (www.orange.es), a subsidiary of the France Telecom Group (NYSE: FTE). starMedia.com is a free portal that connects millions Spanish speakers via the Internet, providing them with the most relevant and complete information and services, with channels like El Rincon del Vago and Latin Games, among others. starMedia has local operations in Argentina, Colombia, Mexico, Spain, Chile, and the US (Los Angeles, Miami, and New York). starMedia resells Orange Advertising Network solutions in the US and LATAM.
SOURCE Orange Advertising Network
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