Packrads Bridges Divide Between Print and New Media Marketing

New Advertising System Integrates Direct Mail Advertising And Web-based Earned
Media

NEW YORK, Nov. 3 /PRNewswire/ -- Advertisers are increasingly gravitating
online, triggering a flood of new media marketing strategies that leave print
outlets in the dust. Packrads, a new advertising system that launches this
week, integrates both mediums through a program of direct mail advertising and
Web-based earned media.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091103/NY02925-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20091103/NY02925-b )

Developed by New York-based Brandilla Holdings, LLC, a homegrown media
solutions company, Packrads prints ads on the inside of corrugated boxes, used
daily to ship online purchases all over the globe. Each Packrad has an ad code
that corresponds with an online discount - a link shared by consumers across
social networking sites.

"This is a revolution in print and new media marketing," said Ed Brooks,
developer of Packrads and co-founder of Brandilla Holdings. "Packrads utilizes
print media, but it is much more than that - it entices consumers to engage
the ads they see."

Called Shareurads, this technology offers opportunities for research and
development, allowing advertisers to track every ad purchased and measure
earned media within Packrads. In effect, Brooks explained, advertisers get "a
snapshot of where their ads are going and who is acting on them."

"This leads to more informed marketing decisions in the future," he said.

Adding to its myriad benefits, Packrads tailors license agreements for the
resale of Packrads media space. Ninjads, a yet introduced box distribution
plan, will give advertisers the chance to increase brand infiltration through
cross-merchandise partnerships.

An 11-year veteran of the marketing industry, Brooks developed the concept for
Packrads while selling used books online. To increase profits, he began
placing ads for local businesses inside shipment boxes.

His business partner, Richard Chan, financed the project after the childhood
friends reconnected last year.

"Ed and I launched Packrads knowing that together, we covered the entire
spectrum of business knowledge," said Chan, a veteran of the financial
services industry.

What makes Packrads so unique, Brooks explained, is that it "captivates
consumers in home, next to their computers."

"Packrads is part of a package that is personally addressed to the consumer,"
he said. "Inside, there is a redeemable discount that gives consumers the
incentive to act on and share the ads they see."

To schedule a presentation, call 888-398-4235, e-mail press@packrads.com or
visit http://packrads.com

SOURCE Packrads Media

Ed Brooks of Packrads Media, 1-888-398-4235, press@packrads.com

Posted via email from Yellow Door Media