Content 'still king' as search market consolidates

   Tuesday, 12 Jan 2010 09:43

Online marketing professionals concerned about the impact of the Microsoft-Yahoo! search deal on their web operations should be aware that content will still be important, according to one expert.

Writing for Search Engine Land, Mike Dobbs of agency 360i said that website content will still be king even after the search market consolidates into two major players rather than the current three.

Both Google and Bing look at a wide range of website content, meaning that businesses should be prepared to consider web pages, documents, mash-ups, videos and images in their search engine optimisation (SEO) campaign, he explained.

"These are just a few avenues marketers can leverage to more proactively communicate with search engines to increase visibility, relevance and search display," Mr Dobbs remarked.

Other factors to look at this year when it comes to SEO include making use of Google and Bing's webmaster tools and investing in analytics to track the success of online marketing campaigns, he added.

Businesses should also consider mobile marketing in 2010, according to eMarketer, which has predicted big things for the medium over the next 12 months.

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