Another great article by Rob Fleming from the Examiner
Lets face it, driving traffic to your website can be a endless task in the promotion of your online business and even if your business is on solid ground financially or has a substantial customer base, without a steady flow of traffic to your website your financial security could fade without notice.
The Internet is the world’s largest marketing tool known to mankind and everyday hundreds of new businesses join the ranks of the online marketing community, promoting goods and services to those potential customers who want and need their offerings.
Standing out among the competition
The difference between the success or failure of your website is measured in sales, and without high visibility on the SERPs (search engine results pages) your websites failure is almost guaranteed. Your ROI and profitability depends on being both highly visible and attractive to your potential customers. Your website needs to jump out and grab their attention with authority and quality relevant content.
Relevant Content is the catch 22 of the marketing world
Authority and relevant content go hand in hand and without one the other is surly doomed. Authority is derived from substantial relevant content of high quality, and other important factors such as PR (PageRank), and inbound links, but these factors are primarily dependent on relevant content, but without it authority is non-existent, and PR and inbound links will never happen. Content is king, and nothing else will build a websites visibility and ranking on the major search engines without it.
First things first
Before you run out and cram your website full of new SEO optimized pages make sure it has the SEO basics covered. Your site should have all of the following before you introduce new relevant content.
• Are you using the most relevant and popular keywords? If you are unsure then take a few minutes and visit WordTracker to compare your keywords and phrases.
• Is your site using relevant keywords and phrases in the title tag?
• Are you using unique description tags for each page with relevant keyword phrases?
• Does your site have an xml based site map? Visit XML-Sitemaps.com for a free sitemap generator.
• Does your site have a robots.txt file to help search engine spiders crawl your site quickly? Visit robotstxt.org for information on creating a robots.txt file.
• Are you using keyword rich Header tags (h1,h2, etc) on each of your sites pages?
• Is the content presented on your site easy to read and navigate?
With the SEO basics covered, you are ready to begin infusing your website with relevant content. One of the most successful methods in adding in new content to your site is with the creation of SEO optimized gateway or landing pages. To further promote your new pages create a keyword cloud or menu on an index page in a keyword named subfolder on your site. The benefits of this method are 3 fold:
1. The management of all of your new content is now compartmentalized using subfolders for each set of new relevant content pages.
2. Using popular keywords as names for your subfolders adds an additional ranking component.
3. Authority is enhanced by targeted content to your potential customers based on their keyword and keyphrase queries.
Staying Ahead of the Competition
To maintain your websites authority, your online marketing plan must be vigilant and proactive. While you are supplying your website and its visitors with a regular stream of fresh relevant content so are your top competitors, and to further maintain your sites prominence and authority could take much more than just adding content. A successful marketing program is balance of researching the competition and the implementation of proven marketing components.
Knowing what your competition is doing to drive traffic to their website will give your online marketing plan an edge. The competition may simply be adding in fresh content on a regular basis, or they may be using additional methods to generate traffic to their website. Some questions you should ask yourself are:
1. How is the competition delivering their fresh content?
2. Do they have a blog site?
3. How does their website’s navigation compare to your site?
4. What are they doing that you are not?
Not knowing the answers to these questions almost certainly means that your marketing plan is close to failure, and your failure means your competitors success! The bottom line is more traffic to your website equals more sales, and we all know what that means…MORE MONEY!!!
Putting the Internet to work for you
Relevant content is king. Yes we all know that… Just Google that phrase and you will see how dramatically important is actually is. The real question is how to maximize the quality and volume of your fresh content while minimizing cost and overhead. The most common practices in consolidating your websites efforts in PR, site authority, and delivering fresh relevant content are:
• Building in-coming links from sites of authority
• Publishing helpful articles on blog sites
• Affiliate Marketing
• Organic SEO
Each of these 4 marketing techniques are proven website traffic builders, but they also have an inherent downside associated with them such as, time, cost and management issues. The good news is that your website can achieve the combined power of these popular proven methods with one fast, easy to use cost effective strategy called “Article Marketing”.
Article marketing has the combined power of authority, PR, In-coming links and fresh relevant content in every keyword rich helpful article that is published to any of the hundreds of Article websites on the Internet. Article marketing lets you leverage the power of Internet 5 ways.
1. Each article published will be indexed in a matter of days by Google and Yahoo, increasing your websites visibility and prominence.
2. A well-written keyword infused article will attract new potential customers who will read your article, as well as webmasters, and blog publishers who will post your article on their sites as informative content for their viewers.
3. Your sites PR will increase with in-bound links from sites using your articles.
4. Each article you publish is fresh relevant content that markets your websites goods and services externally to all who read, post and link to your articles.
5. Article marketing will reduce the overhead, cost and management issues typically associated with more common marketing practices by combining them into one powerful traffic generating promotion tool.
Less is more
Using article promotion will also reward you with more time to attend to your other important business needs, as well as freeing you to play…cause after all… all work and no play makes Jack a dull marketer!
Found At:
http://www.examiner.com/x-13995-Detroit-Internet-Marketing-Examiner~y2009m6d18-Article-marketing--Content-is-King-in-Online-Marketing
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