Anytime a social media consultant starts talking to prospective clients and they bring up blogging, they talk about how RSS can be used to help them directly connect with their customers … the truth is in most cases it’s a BIG FAT LIE!
First off persoanlly I’m a big fan of RSS, I use it daily to help me efficiently process a large amounts of information, the problem is I’m a techno-weenie-geek, and not “regular people”, and therein lies the problem.
In the past two to three years I’ve probaly looked at the backend and RSS subscribers of several hundred blogs. Across those hundreds of blogs once you step out of the techno-weenie circle, RSS adoption drops off the cliff. Let me give you an example, according to Google Reader TechCrunch has ~347,000 subscribers
By Michael Gray
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