This is an article I found very interesting by New White Paper - How CMO’s Can Improve Marketing ROI in the Current Economic Crisis - Released today
(EMAILWIRE.COM, June 29, 2009 ) Vancouver, British Columbia - Rhino Marketing Inc., a leading provider of online marketing solutions such as SEO, Search Engine Marketing (SEM), Email Marketing, Web Analytics Consulting, Online Advertising, and Lead Generation Programs, announced the public release of their latest "white paper," outlining a thorough framework for how to improve marketing ROI in an economic downturn.
The white paper is intended to assist marking executives and other marketing decision makers to run and plan successful marketing campaigns in questionable economic times. Within the paper itself, five areas where marketers should focus in order to improve results in the current and upcoming years are outlined and justified.
Michael Davis, digital media strategist and author of the paper, states “With budgets being challenged and key business priorities becoming how to do the same with less, there’s no time like the present for CMO’s to start using, or get deeper into, online advertising.”
The white paper, How CMO’s Can Improve Marketing ROI in the Current Economic Crisis, can be viewed online at:
http://www.rhino.ca/whitepaper/Rhino_Marketing_Improve_ROI.pdf
Rhino Marketing Inc. is a Vancouver Internet Marketing Services Company utilizing a suite of digital marketing tools and processes to provide a single source for the design, execution, and ongoing advancement of our clients' internet marketing initiatives - developing an integrated view of e-marketing effectiveness and unparalleled customer insight. Better Insight, Better Execution, Better ROI.
We provide Keyword Research and Analysis, Search Engine Optimization (SEO) services, marketing-oriented copywriting, and code re-writing services, Search Engine and Directory submission and tracking systems to help rank our client’s websites higher in the search engine results pages thereby creating more traffic to their websites. Our staff has met Google's requirements to attain recognition as a Qualified Google Advertising Professional.
As professional Marketers, we belong to the following International Organizations:
- Email Experience Council (EEC)
- Direct Marketing Association (DMA)
- The DMA Marketing Technology Council
- Word of Mouth Marketing Association
For additional information about online marketing, please visit:
www.rhino.ca
Media Contact:
Mr. Doug Morneau
dmorneau@rhino.ca
888.430.4892
Contact Information:
Rhino Marketing Inc.
Doug Morneau
Tel: 888.430.4892
Email us
Found at:
http://www.emailwire.com/release/24265-How-CMOs-Can-Improve-Marketing-ROI-in-the-Current-Economic-Crisis.html
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