One of the Web's Most Popular Sports Sites to Utilize Unica NetInsight OnDemand for Improved Web Traffic Insight
WALTHAM, MA--(Marketwire - June 17, 2009) - Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that FOXSports.com on MSN will utilize Unica NetInsight™ OnDemand to better analyze and act on visitor behavior, and create more powerful and relevant marketing programs.
FOXSports.com is a leading sports site that delivers breaking news, real-time stats and fantasy games, reaching more than 15 million users per month. The site will use NetInsight OnDemand to gain greater visibility into how content and features resonate with its millions of users.
With NetInsight's next-generation 'soft-tagging' technology, FOXSports.com gains tremendous flexibility in analyzing its ever-changing site while reducing the cost of maintaining and re-tagging. NetInsight's "drill anywhere" capability gives FOXSports.com the ability to understand their Web visitors at an unprecedented level of precision, which opens up new opportunities in site optimization.
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