How To Save Thousands Of Dollars On PR And Marketing By Using Social Media

Now that the times are tough, it's time to reevaluate how you spend your marketing and PR funds
Published on July 08, 2009
 
Great Article by Lawrence Perry
 
There are so many social media sites that offer free services. A company can establish good marketing and public relations plans that will utilize all these free social networking sites to reach thousands even millions of people online.
 
Even if maintaining multiple social accounts take a lot of time and will require dedication, you can still save thousands of dollars on these sites than when you advertise and spend money on advertising in traditional media. There have already been real-life social media marketing success stories of companies who earned directly or indirectly from their social media activities. There are also hundreds of published articles online regarding the benefits of social media marketing and the many uses social media have that companies can take advantage of.
 
A good online marketing campaign can deliver the same results as a $100,000 ad on the newspaper. You don’t even have to spend $100,000 on a social media marketing campaign, you can just earmark a good amount of money to pay the dedicated staff who will manage your social media accounts and you can save the rest and spend it on other projects. To make your overhead costs cheaper, you can even hire a virtual assistant from a dependable company to manage your social accounts for you. You may have to pay the same rate per hour for a permanent employee and a virtual assistant but you are still getting more value from a VA because you are paying only for productive hours. If you hire the VA for 40 hours of copywriting and social media management per week, you get 40 hours’ worth of work output.
 
If you want to save thousands of dollars in marketing and PR funds, make sure you make use of the most cost-efficient channels available to reach your target audience.
 
Of course before you jump into the social media bandwagon, you need to study your business model and study the different types of social media and see which sites will offer you the best benefit. You also need to determine the best way to go about your social media marketing and draft a plan of action. Your plan should help you stay committed to your goals.
 
Article provided by: www.CatchFriday.com
 
 
Contact
CatchFriday.com
Lawrence Perry
lawrence.perry@catchfriday,com
Tel: +44 (0) 2084326450
 
 
Found at:
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