July Lunchbox Lesson: Successful online marketing

Chamber News
By Paula White, President of the Boerne Chamber of Commerce
Published: Friday, July 3, 2009 1:05 AM CDT
 
The web is more than a new medium, as it has revolutionized the field of marketing.� Few organizations seem to “get it”, focusing, at best, on details like graphic design or search engine performance while ignoring more important truths related to “turning on” prospects and customers.� In the Greater Boerne Chamber of Commerce’s July 20 Lunchbox Lesson, Mark Figart will discuss the four principles behind today’s most successful online marketing efforts, and which apply to organizations of all sizes. �
 
• Markets, not you or your firm, are in charge of your brand. (We all have a brand, regardless of how much we’ve thought about it.)
 
• The internet is not conducive to keeping secrets, and we shouldn’t try.�
 
• Stories are life’s most compelling expression, online and off.
 
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• Conversations build trust, a fundamental prerequisite to making a sale.
 
Why this is important?
 
The web evolved from a novelty to the single most important business marketing tool over the course of a single decade. Even though technology makes publishing on the internet less expensive, organizational budgets dedicated to building and maintaining an effective web marketing program will continue to climb. Unfortunately, old rules don’t apply, and budgets dedicated to techniques that conform to old rules have little chance of achieving an acceptable return on your investment.
 
In this fun and colorful session you will:�
 
• be introduced to a modern, effective framework for assessing your web site and related marketing efforts;
 
• be re-energized through a clearer understanding of how to implement a successful web marketing effort;
 
• find inspiration through a discussion of real-life case studies.
 
In April 2001 Mark Figart left the world of Fortune 500 consulting to found Digett, a Boerne agency focused on developing world-class online marketing programs.� Entering its ninth year, Digett works with clients of all sizes and is recognized for its achievements in web design and its expertise in the popular Drupal content management system.
 
This Lunchbox Lesson will be held at the Holiday Inn on Monday, July 20 from 11:30 to 1 p.m. Lunch is provided by our Lesson sponsor, Jefferson Bank.
 
Our technology series of Lunchbox Lessons this spring and early summer has been sold out and many members have not been able to take advantage of getting input from our subject matter experts. Don’t let that happen to you in July. Make your reservation today by visiting our website at boerne.org or calling Bonnie at the Chamber 830-249-8000. Admission is by reservation; general admission is $20; Chamber members $10 when paid in advance, $15 at the door. Make your reservations today.
 
CHAMBER WELCOMES
 
NEW MEMBERS
 
Last week the Chamber welcomed four new members. Joining at the Silver Level: RPM Mortgage, Lance Lemoine, President, 31004 IH 10 W., Boerne (Mortgage Lending; Finance Lending) and Hill Country Visiting Angels, Jon Miller, Director, 1499 S. Main St., Ste. 4, Boerne (Home Health Care). Joining at the Bronze Level: Boundless Network, Steven Ferrante, Managing Director, 121 Sutter Mills, Boerne (Advertising & Marketing) and Boerne Terraces at Cibolo Apartments, Tabatha Garcia, Community Manager, 518 Fabra St., Boerne (Apartments).
 
Join us in welcoming these new members and remember to do business in Boerne and Kendall County for all your needs to keep our economy vibrant and thriving. Keep those dollars local for your own benefit. For information on how to become a member contact Rita Cornelius, Membership Director at the Chamber by calling (830) 249-8000.
 
 
Found at:
http://boernestar.com/articles/2009/07/03/news/business/doc4a4d092a9acfe519207840.txt

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