Great article By Alfred Poor, PC World about how to use online video!
Tuesday, July 7, 2009; 12:19 AM
Whether you?re General Motors or the corner convenience store, you probably could use a little more business. The question is how to get the word out about your products or services to the people who need them. One hot technique these days is to use short videos.
If you?re not convinced that video can help your business, consider the viral marketing success of the incredibly nerdy ?Will It Blend?? videos created by Tom Dickson, founder of Blendtec. The videos became an overnight sensation on YouTube, and according to some sources, sales increased by 500 percent. Not too shabby for spending a few minutes in front of a video camera and a little editing effort.
Video on the Internet is still novel enough to be compelling in its own right. People now routinely use the Web to search for information about products or services that they want to purchase. And if you can dig up a typical Web site?s traffic patterns, you?ll find that an enormous percentage of site visitors click away from the site in less than a few seconds. They scan the text and pictures and make a snap judgment about whether or not the site has anything to offer them. It is extremely difficult to get them to read all the way through the home page, let alone click through to get more information on subsequent pages.
In contrast, once they start, people are more likely to watch video clips through to the end than they are to read a whole Web page. This gives you a better chance to engage them and get your message across.
The most important step is to determine what you want to tell your audience. Maybe you have a novel product or service that customers may not understand. In this case, an ?education sell? might be most appropriate, in which you explain the category as a whole and the benefits it offers. If the product or service is familiar to your prospects ? such as buying a house ? then you want a ?comparative sell? that showcases the advantages that your particular product or service has to offer. Or maybe you want to use a ?promotional sell? message that makes a special offer such as a discount or bonus item for people who see the video.
Article Found At:
http://www.washingtonpost.com/wp-dyn/content/article/2009/07/07/AR2009070700010.html
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