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Sceptre
Distribution & RevenueManagement Experts
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Luxury resort and spa, Bacara, has retained Sceptre Hospitality Resources as its online marketing, market intelligence and connectivity counsel. The announcement was made by Mona Ingram, vice president of Sceptre Hospitality Resources. Sceptre Hospitality Resources will provide the resort with online booking, Internet travel sites marketing, website strategies, and extensive market intelligence. Sceptre Hospitality Resources specializes in counseling independent hoteliers on online distribution and revenue strategies. Bacara is a 360-room resort and spa located along the Gaviota coastline. Bacara opened in 2000 and has established itself as one of the premier resorts in the Santa Barbara region. Bacara also offers 25,500 square feet of indoor meeting and function space, including banquet facilities, general meeting facilities and a dedicated Executive Conference and Technology Center. “The needs of the independent hotelier, particularly an upscale spa resort such as Bacara, are very different from those of brand and chain properties,” explains Bill Gamble, executive director of sales and marketing for Bacara. “We chose to work with Sceptre because they not only have an exceptional track record, but also because they are dedicated solely to the independent hotelier.” Sceptre Hospitality Resources provides revenue maximization expertise in electronic channels for full-service independent hotels and resorts, delivering to non-branded properties greater opportunities with both travel agents and Internet travel sites. Sceptre also counsels hoteliers on website design, optimization and marketing as well as offering voice reservation services. For more information on Sceptre Hospitality Resources, please visit esceptre.com.
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