Dayananda Meitei / DNA
Monday, August 24, 2009 9:02 IST Ahmedabad: In an online marketing competition run across the globe by Google, two teams of Mudra Institute of Communication Ahmedabad (MICA) have been selected among the top 50 teams in the Asia-Pacific (APAC) region. The two teams comprising of 11 students of MICA, led by Chandan Pansari and Himanshu Gupta, have received mails from the Google team confirming their selection among the top 50 teams of APAC. The online marketing competition, called 'The 2009 Google Online Marketing Challenge,' saw participation of 2,187 student teams from 57 countries around the world. Expressing his delight on the achievement of his team, which had chosen to advertise a business called carzonrent.com, Gupta said, "We got to learn a lot from the competition. We feel it is significant as we have been selected among the best in a competition." Talking about their online ad campaign, he said, "We had a very good response form Ahmedabad in the ad campaign." In the competition, student teams receive US$200 to run free online advertising with Google AdWords for selected local businesses for a span of three weeks. The student teams were to utilise the money for an effective online marketing campaign by strategically developing advertisements for attaining maximum hits from internet surfers. After the participating teams outline the strategy and run the campaign, they have to assess their results and provide the business with recommendations to further develop their online marketing.Later, the teams submit their reports and are judged by a panel of independent academics across the world. While there were categories of 'campaign needs improvement' and 'ineligible' for weaker participating teams, none of the five teams that participated from MICA performed poorly to get into those categories. Other than the two teams that made it to the top 50, one team got classified under the category of 'good campaign' while two other teams got into 'fair campaign'. Found at:
http://www.dnaindia.com/india/report_micans-tower-among-google-contestants_1284724
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