Marketing masterclass for practitioners

This November a leading marketing organisation will hold an Online Marketing Masterclass for people already working in the sector.

Set to be held at London's Congress Centre on November a18th, the seminar will cover a range of topics including, email marketing, search engine optimisation, content distribution through RSS and customer retention.

There will be a number of high-profile speakers at the event, including Julian Sambles, head of audience development at theTelegraph Media Group, and Louise Mullock, head of online sales and marketing at BSkyB and Sky.com.

Meanwhile, Nicola Staines, head of online channel insight at O2, and Charlotte Robertson, vice president of global and digital marketing at EMI Music will also be contributing to the short course.

The day-long seminar runs from 09:00 to 17:30 BST and costs £440.

Econsultancy said: "A degree of knowledge and expertise is assumed so this is not for beginners but intermediate – advanced practitioners."

In related news, the UK Institute of Financial Professionals held the first Social Media in Financial Services conference earlier this year.

Written by Mark Hainsby

Posted via email from Yellow Door Media