By Bob Bly What online marketing technique generates the highest ROI for customer acquisition? According to a survey published in Target Marketing (3/09, p. 37), it’s not online advertising, podcasts, search engine optimization, or webcasts. E-mail marketing was cited by 28% of the marketing professionals ls urveyed as delivering the strongest ROI for customer acquisition online. Search engine optimization came in a distant second at 7%. Given that something like 80% of online purchases begin with an online search, I find this result surprising — and a bit suspicious, to say the least. Your thoughts? BTW, e-mail was also voted #1 for customer retention online, at 39%. This I find more credible: there is no better way of communicating with existing customers than e-mail.
Employment Background Check Guidelines: Complying with the Fair Credit Reporting Act, conducting credit background checks and running a criminal check to avoid negligent-hiring lawsuits
.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment