BURLINGTON, Mass.--(Business Wire)--
e-Dialog, a proven provider of advanced e-mail marketing services and solutions,
today announced its 2009 Client Summit, "Mastering the Business & Art of E-mail
Marketing." This year`s conference, attracting the greatest number of
registrants in the event`s history, will bring online marketers across various
industries together for two-and-a-half days of education, thought leadership and
networking opportunities. The event will be held at the Boston Renaissance
Waterfront Hotel from Sept. 14-16. The 2009 e-Dialog Client Summit features two distinguished keynote speakers who
will provide practical guidance for interactive marketers. Armed with the latest
trends in the consumer marketplace, J. Walker Smith, Ph.D., president of
Yankelovich - The Futures Company, will present intelligence on why marketing to
consumers now is all about thinking positively about the marketplace, and how to
do so. Michael Wexler, vice president of Web analytics for Barnes and Noble,
will discuss the impact of the Internet on the marketer/consumer relationship
and how marketers can utilize social networks, mobile, video, online and
targeted marketing to gain more control. The Summit will also feature several client presentations, including a session
led by Philips Consumer Lifestyle on designing and developing global eCRM
programs. Other clients presenting include representatives from Avis Budget
Group, the National Hockey League and PETCO Animal Supplies. Topics range from
using actionable data to drive revenue opportunities and cost efficiencies, to
winning strategies for marketing to European customers, and how to drive
relevance in e-mail with triggers, segmentation, and sequenced messaging. Additional Client Summit highlights include numerous break-out sessions, product
trainings, and interactive workshops designed to help marketers improve their
efficiency and ROI. These will be presented by e-Dialog and industry experts,
including: * Paul Gillin, author, blogger and online marketing strategist, will give
attendees a decision-maker`s tour of the social media landscape, present a
framework for understanding the unique value of different tool-sets, and offer a
step-by-step guide to complementing e-mail marketing with social media.
* David Daniels, vice president and principal analyst for Forrester Research,
will take marketers down the road to relevance to help them make their digital
campaigns more successful through the use of relevancy empowering tactics. * Julie Katz, analyst for Forrester Research, will offer one-on-one
consultations with e-Dialog clients and provide actionable advice for taking
their e-mail programs to the next level, including how to improve performance
through measurement.
* Arthur Middleton Hughes, e-Dialog senior strategist, database marketing
pioneer and co-author of the book Successful E-mail Marketing Strategies: From
Hunting to Farming (Racom 2009), will teach participants how to calculate the
value of their company`s e-mail subscribers, including obtaining the necessary
data to do so and using the results in e-mail efforts such as subscriber
acquisition.
* e-Dialog product management, creative, and deliverability professionals will
also meet one-on-one with clients to discuss product enhancement suggestions,
online reputation management and list optimization, and creative ideas for
improving program performance. As a testament to the benefits of attending e-Dialog`s Client Summit, a full 100
percent of clients surveyed for feedback at last year`s conference said they
would not only attend again in 2009, but they would also recommend a colleague
attend as well. "Every year attendees tell us the best part of this event is the ability to meet
and interact with industry experts and other marketers, to hear what others are
experiencing, to share ideas, and to plan for the future," said John Rizzi,
president and CEO of e-Dialog. "And each year we set out to improve upon the
previous conference. We are thrilled to have a record number of marketers
joining us this year, and have added several more opportunities for attendees to
customize and personalize their experience so they will leave empowered to
embrace all the opportunities to survive and thrive now and into the future." About e-Dialog Established in 1997, e-Dialog is a proven provider of intelligent e-mail
marketing solutions. Through a unique combination of strategic services and
relevance enabling technologies, e-Dialog empowers marketers to take meaningful
action on their data in order to deliver contextually targeted communications to
customers. Some of the world`s most recognized brands, including American Eagle
Outfitters, Avis Budget Group, Boots, British Airways, CBS, Nintendo, the NFL,
Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies,
have partnered with e-Dialog to enhance their permission-based e-mail marketing
efforts and maximize long-term customer value. e-Dialog is one of the only e-mail service providers consistently recognized by
the top analyst firms for both outstanding service and first-class technology.
In September 2006, e-Dialog was the first e-mail service provider to achieve
certification for ISO 27001:2005, the global information security standard.
e-Dialog, with offices in Boston, London, New York, and Seattle, is a wholly
owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). e-Dialog media contact:
Jean Borgman, 508-451-5944
jborgman@e-dialog.com Copyright Business Wire 2009
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