Video: Email Experts Offer Tips On Online Marketing Campaigns

By R. Gregg, Raleigh Telegram 20.NOV.09
RALEIGH - During a recent email marketing class organized by the Raleigh Telegram, three email marketing experts offered some crucial tips in executing online marketing campaigns. The group also offered some do's and don'ts for those starting out with email newsletters and offers.

Speaking at the event held last Thursday, November 12th were Chuck Hester from iContact in Durham, Julie Wade from Bronto in Durham, and Jeremy Smith of Twine Interactive in Raleigh.

Answering questions from the moderator, R.Gregg of the Telegram, and from members of the audience, the expert panel offered plenty of tips for businesses using email campaigns to reach current customers or for those hoping to acquire new ones.

Some of the tips included:

--Don't buy email lists to start your campaign. Often the lists include people who have not opted in to the list and also email providers often put special emails on such lists to see if they are used by spammers.

--Don't put too much information in an email. Try to keep it simple, with one message and one call to action per email.

--Keep it "above the fold". In other words, try not to make the message too longer and allow the recipient to read it entirely without having to scroll down.

--If you've got a video, be sure to put a "play" button on there. Including a play button in the email will dramatically increase click-through rates for videos as opposed to just including a picture or text link.

--Don't oversend emails. If you're sending out an email every day to your customers that's probably too much. Depending on your product, once a week may be the most you want to send a message to your customers.

--If you're trying to reach customers who haven't responded in a while, use an emotional appeal. Putting "We miss you" or "We miss talking with you" will get people to open up the email and it conveys a personal message that indeed, you do miss them both as a person and as a customer.

--Offers and giveaways don't hurt. It helps to have incentives for customers to open emails such as offers of prizes, discounts, specials, etc. Try to include something fun that will get their attention without going overboard.

SEE PHOTOS FROM THE CLASS:
click here

Posted via email from Yellow Door Media