Rubber surfacing firm adds SEO to online marketing efforts

ProDek, a Los Angeles-based manufacturer of recycled rubber surfacing, has turned to search engine optimization (SEO) in their efforts to raise customer awareness of their products.

With abruptly diminishing returns seen from traditional marketing channels like telemarketing, direct mail and old media advertising, companies like ProDek are moving in new directions. By carefully crafting and shaping suitable online content, ProDek can use SEO to boost their company website higher in search rankings on Google and other search engines.

Business-to-business marketing is rapidly incorporating new digital tools to reach out to potential customers. New Jersey-based Champion Plastics - a maker of plastic bags - recently optimized their own online presence for search engines and quickly gained numerous listings on Google. A spokesman for the company said that at least one new client was the direct result of their utilization of SEO techniques.

Experts say that companies stand to reap benefits from early and thorough adoption of online marketing techniques. Intensive website editing for SEO may take time, but the results can be almost immediate.

Posted via email from Yellow Door Media