Primary services for dealers include distributing a dealer's company name on Google, Yahoo, AOL, MSN, Ask, Citysearch and other Web search engine services.
08.10.2009 — With a name like Yodle, you might expect to find an alpine Swiss girl named Heidi and an accompanying oompah band in the company's booth at CEDIA Expo. New York City-based Yodle (booth No. 6645) is an online marketing service that targets small businesses like CE pros making its first appearance at the CEDIA Expo. In business since 2005, Yodle's primary services for dealers include distributing a dealer's company name on Google, Yahoo, AOL, MSN, Ask, Citysearch and other Web search engine services. It also offers Web design, real-time feedback and ongoing optimization. The company touts lots of doctors, dentists, salons, home improvement and limousine companies as clients. So how did the CEDIA Expo get on its radar? "The custom electronics industry is one that we serve very well today," says Court Cunningham, Yodle CEO. "As the largest show in the industry, the CEDIA Expo is perfect for us to present our services." CE pros tend to be small- to medium-sized businesses, which are well suited for Yodle. "Custom integrators are somewhat more sophisticated in terms of the Internet than many other industries we work with. They understand the value of local online advertising, the Web and online directories," he adds. Court advises integrators who come to the booth to ask this key question: "How do I get started?" "Most of them know that they need to advertise on the Web, but they don't know how to get going," he says. Cunningham identifies local online advertising with Yodle as ideal for integrators, citing the ability to set up pay-per-click ads, tracking the success rates of online ads and even establishing a rating system for individual ads.
4 CEDIA Exhibitors You May Not Know About
 | Targeted Mailings: Generating Lists of Prospective Clients Targeted Mailings (Booth No. 6633) will help CE pros generate lists of prospective clients based on specific demographic criteria. SmX Cinema Solutions: Screens for CinemaScope Setups Smx Cinema Solutions (Booth No. 6235) boasts highest recorded weaved screen gain (1.16) in the custom industry. SonarGuard: Integrated Pool Control That Makes Sense SonarGuard (Booth No. 5643) is "the only swimming pool security system in the world that can integrate with home automation." Yodle: Web Marketing Services Yodle (Booth No. 6645) advances a dealer's company name high up on Web search engines. | |
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Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a board member of the Alarm Industry Research and Educational Foundation. Jason graduated from the University of Southern California.
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