Kyle Bumgardner, Director of Business Development for interactive marketing agency WebsiteBiz (www.websitebiz.com) was one of several panelists discussing virtual and in-person networking at Engage Charlotte’s “In Your Face” event. Engage Charlotte is the Charlotte Chamber’s council for young professionals ages 21 to 39 with an interest in economic development, workforce development, civic engagement and Charlotte’s quality of life.
Attendees learned how to employ the Web to maximize the benefit of in-person networking. “Connection and engagement are keys to effective networking,” says Bumgardner. “The great thing about virtual networking is that it is a highly effective use of resources and if done well, can establish the foundation for the business relationships you desire.”
For example, to get the most out of the online networking site LinkedIn, it is best to fill out the entire profile. “Online networking is an all or nothing proposition,” says Bumgardner. “Create a complete online profile or don’t make one at all.”
Bumgardner stressed that virtual or online networking is important but business relationships are built face-to-face. “Develop a strategy for working the room at networking events. Before you show up, have a plan for starting and politely exiting conversations and have an idea of who in the room you’d like to meet.”
About the speaker:
Kyle Bumgardner is the Director of Business Development at WebsiteBiz and a leader in helping marketers evaluate online marketing initiatives that drive results. His extensive knowledge of online marketing coupled with his breadth of business experience has helped marketers achieve and surpass their goals.
Bumgardner is an active member of the interactive marketing community and participant in national industry events. He has been called upon to speak at local and regional marketing Association (AMA) events along with regional online marketing seminars. He is also a co-founder of Charlotte Interactive Marketing Association.
To read more of Kyle Bumgardner's insights on social marketing, visit http://www.marketerinsight.com
About WebsiteBiz
WebsiteBiz was launched in 1997. In the twelve years since, it has expanded to become one of the top online marketing agencies. Its core competencies include developing results-driven Internet strategies, search engine optimization, paid search marketing, online media buying, permission-based email marketing, social media marketing, Web effectiveness, and Web analytics.
WebsiteBiz is ranked 52nd fastest growing private Advertising and Marketing company nationally and the 688th fastest growing private company nationally by Inc. magazine. Additionally, WebsiteBiz is the only exclusive online marketing agency ranked as one of the Top 25 Advertising and Marketing Agencies by the Charlotte Business Journal.
Call 888-901-7434 or visit www.WebsiteBiz.com for more information or join the conversation at www.MarketerInsight.com.
Posted on:Monday, August 10, 2009 11:08 AM
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